Marketing Quotes
and What I Think about Them
#1
“Create stories that engage the customers. Not just for building backlinks”
“Create stories that engage the customers. Not just for building backlinks”
- Hecate Strategy -
What I think:
Stories are more heartwarming than promotional content.
#2
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
- Jeff Eisenberg, President of Eisenberg, Vital & Ryze Advertising -
What I think:
Traffic is visitors to your website which can lead to conversion rate which is the visitors' interaction rate. So both are intersecting but traffic is the initial.
#3
“If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.”
- Rae Hoffman -
What I think:
Yes, they'd be getting no attention even from their admin. So forget about rules broken by competitors. See what they have and apply it to your sites in your own way. After all we only want to take the positives, the strengths identified from competitors.
#4
“If you’re a good marketing person, you have to be a little crazy.”
- Jim Metcalf -
What I think:
Because the play safe ones are too mainstream. Play risk sometimes are often not brilliant. And actually, the ones that cannot attract customer is not always managed by a bad marketing person, right?
#5
“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”
- Steve Jobs -
What I think:
We need to think steps ahead. We need think from the customer's point of view and ask ourselves what do we want.
#6
“Behind every piece of bad content is an executive who asked for it.”
- Michael Brenner -
What I think:
I think this quote was intended to whoever wants to make a content, he/she needs to make sure that the content is good. so maybe not only blaming the executive approving the content.
Marketing Related Quotes
I'm creating this post since I am working in this field now AND as a reminder to myself